18 common Topic (IELTS Speaking)

1. Friends and Family
2. Food and Nutrition
3. Travel and Tourism
4. Modern Technology
5. Coronavirus Vocabulary (new)
6. Pollution and the Environment
7. People, Personalities and Characters
8. Fitness and Health
9. School and Education
10. Work and Careers
11. University and Student Life
12. Accommodation
13. Books, Film and Art
14. Climate Change (popular topic)
15. Working From Home
16. Social Media (popular topic)
17. Advertising
18. Fashion and Shopping

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IELTS Topic Related Vocabulary with:

• The Word
• The Definition
• An Example Sentence

★Topics Based Vocabulary for IELTS (speaking, Writing & Reading)

 

Advertising – বিজ্ঞাপন

Vocabulary+Synonym:

Persuade = get s to agree

Convinced = sure of S

Unavoidable = certain to happen

Commercialized = focused on profits

Effective = achieving its aims

Ploy = trick or gimmick

Visualise = mentally picture

Intrusive = not welcome

Promote = advertise

Exaggerate = magnify the truth

 

Ignore = pay no attention

Endorse = recommend a product or brand

Guarantee = promise that S will happen

Gullible = easily tricked or too trusting

Prominent = noticeable / stand out

Pressure = forcefully persuade compel

Incorporate = use / include / contain

Entice = persuade by offering S / tempt

Bombard = attack continuously / pester

Inescapable = cannot be avoided / unavoidable

Phrase-idioms:

 

প্রবাদ/উক্তি:

 

Sentences:

 

• Commercials: an advert on tv or radio
• Imagery: চিত্রাবলী = visual images = Visual images are a form of technology that include photos, pictures, graphics and other visually related instructional materials that aid in cognitive processing for learner’s understanding.
• Tantalizing: উত্তেজনাপূর্ণ = something that creates desire and excitement = এমন কিছু যা ইচ্ছা এবং উত্তেজনা তৈরি করে = Synonyms of tantalizing (adj)- alluring. drawing. persuading. beautiful. mouthwatering.
• Live up to its hype: when something is as good as you expected it to be = যখন কিছু আপনার প্রত্যাশার মতো ভাল হয়
• Product placement: a practice in movies or tv shows when a product or its brand name appear on screen visibly in order to gain exposure
• Celebrity endorsement: when a famous person advertises a product by saying he or she uses it
• Grating: describes sounds that are annoying
• Inclined to purchase: likely to buy
• Potential customers: people who might possibly buy your product
• Turn someone off: to make someone uninterested in something
• Pop-ups: advertisements that suddenly appear on a computer or device screen.
• Subconscious: the part of the brain that sees, hears or remembers things that you do not actively remember
• Subliminal: describes something that can influence the subconscious mind without the conscious mind realizing it
• Billboards: a large outdoor board, usually alongside large roads, used to display an ad
• Flyer: a small paper advertising a product, business or event
• Website traffic: the internet users who visit a website
• Brand awareness: when customers recognize or remember a brand and its qualities
• Jingle: music that accompanies commercials
• Telemarketing: the marketing of good or services over the phone
• Bombard: attack continuously
• Buying power: the money someone has to buy things
• Free-for-all: a situation with no rules, limits or restrictions
• Impressionable: প্রভাবশালী = describes a person who is easily influenced = এমন একজন ব্যক্তিকে বর্ণনা করে যিনি সহজেই প্রভাবিত হন

Meaning:

Advertising is a means of communication with the users of a product or service.

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

 

Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.

It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.

IELTS speaking part 1

Examiner: Do you remember any adverts you saw when you were younger?

Lena: Oh certainly! I remember a dollhouse that was featured for quite some time on television but I also remember commercials for adult products like bath soap or beer. I can’t really say what was so memorable about these commercials – perhaps the imagery or the jingle, but years later I most definitely remember them.

Examiner: Do you often buy things after seeing an advert?

Sonya: Sometimes I do, yes. If I believe that a product satisfies a particular need I have, then I may purchase it. Sometimes, in the case of food, the products displayed are so tantalizing that you may try the product just to see if it lives up to its hype.

Examiner: Do you like it when celebrities advertise products?

Sandeep: No, actually I don’t. I think celebrity endorsements cheapen the celebrity and insult the public’s intelligence. It’s fairly obvious that the celebrity is advertising the product only to earn a large amount of money and quite frankly, even if he or she does use the product, that does not automatically mean the product is right for me or will make me more similar to the celebrity.

What is even worse than celebrity endorsements is when you see product placements in movies. There have been times when a soft drink was so prominently displayed on the screen that it was laughable. These types of ads repel me rather than attract me.

IELTS speaking part 2 (sample cue card)

Describe an advert you saw recently. You should say:

• What the product/ service was
• Where you saw it
• How was the product/ advertised
• And how you felt about it

 

Leyla: To be honest, I don’t watch a lot of television although it is on in my house rather often. Lately, I have repeatedly heard adverts for a brand of cheese available in my country. I say I ”heard” them because it was the music that has stuck out in my mind. The commercial uses a folk song throughout the commercial that I find rather grating.

It’s the kind of jingle – and commercial that makes me want to change the channel immediately!!! However, I think that this kind of advertising is very effective; if you like the song then you may be more inclined to purchase the product. If though you are like me and don’t like the song, then the ad is still successful because it has gotten my attention!

Examiner: Do you think advertising will change in the future?

Shahla: I think advertising is probably one of the fastest changing industries today. It must always adapt and find new ways of getting the attention of potential customers without turning them off. I think several years ago we could have in no way imagined how important Youtube or Facebook would be for advertisers so I believe in the future we will see more changes as more apps and sites become popular.

Examiner: How is advertising different now in relation to the past?

Minnie: Advertising in the past relied more heavily on print, like magazines, newspapers and billboards. I can’t recall the last time I noticed a billboard while driving. Radio too is less important and maybe a great medium for local products and services. I believe TV ads remain very popular but advertising on the internet has really taken over. We are bombarded with so many adverts online that I don’t think we even notice them anymore.

Examiner: Some people think it is unethical to advertise to children. Do you agree?

Rana: Apparently, in some countries children are a very powerful market with considerable buying power! So, it only makes sense that advertisers would want to advertise to them. However, this must be done extremely carefully. In my country there are laws forbidding advertisers from advertising toys when cartoons are playing.

In my husband’s country though it is a free-for-all where commercials during Saturday morning cartoons promote toys, unhealthy snacks, theme parks – anything and everything that a child could – and undoubtedly does- ask for! Children are very impressionable so yes, it does seem unethical although with such financial strength I can understand why advertisers are tempted.

Vocabulary+Synonym:

Theoretical = academic or not proven – Educational

Acquire = gain or get

Compulsory = must be done

Valid = reasonable

Determine = discover or find out

Establish = prove

Significant = important

Review = check or go over

Concentrate = think very hard

 

Specialize = concentrate on one subject

Profound = deep or intense (effect or feeling)

Cognitive = connected to thinking or mental

Curiosity = desire to know or find out / interest

Achievement = reaching a goal or success

Failure = lack of success or collapse

Determination = trying hard or not giving up

Miscalculation = bad judgment or calculation

Collaborate = work together with

Methodical = in a careful or

ordered way

 

Phrase-idioms:

 

প্রবাদ/উক্তি:

 

Sentences:

Benefits of Education

Education gives people knowledge and skills.

গুণঃ People with qualifications are more likely to find work.

They can earn a higher salary.

They can contribute positively to society.

Schools aim to teach young people moral values such as tolerance and sharing.

Schools prepare children to be members of a society.

Benefits of Studying Abroad

Foreign institutions may offer better courses.

Many students want to attend a prestigious university.

The best universities employ teachers who are experts in their fields.

Qualifications gained abroad can open the door to better job opportunities.

Living abroad can broaden students’ horizons.

Overseas students are exposed to different cultures and customs.

They become more independent.

They are responsible for cooking, cleaning and paying bills.

They will learn a foreign language.

Drawbacks of Studying Abroad

Living and studying abroad can be difficult.

Students have problems with paperwork such as visa applications.

The language barrier can be a problem.

Students have to find accommodation and pay bills.

Studying in a foreign language is challenging.

Living alone in an unfamiliar culture can cause homesickness.

Technology in Education: Advantages

Technology is a powerful tool to engage students.

Technology can make lessons much more interesting.

Students can do research using online resources.

Students can study at their own pace.

Adults can take distance learning courses.

Students can study whenever and wherever they want.

Students also learn skills which are useful for their future jobs.

For example, they learn to write reports using a word processor.

Technology in Education: Disadvantages

People rely too much on computers.

Young learners do not become proficient in some basic skills.

They use word processors with spell-checkers.

Their handwriting and spelling may suffer.

People should be able to write a letter by hand.

Technology is no substitute for a real teacher.

Learners need a structured course.

An experienced teacher knows what materials to choose.

Computers are expensive to maintain and can be unreliable.

Technology in Education: Opinion

Institutions should supplement traditional teaching with the use of technology.

Technology is part of everyday life.

It can enhance a teacher’s lessons.

Students can use online resources to help with homework.

Students must still learn to write by hand.

They should still use traditional sources of information such as books.

Education in Developing Countries: Problems

Children often have to work from an early age.

There are no schools in many areas.

Families do not have access to books or computers.

Literacy rates are often low.

People in developing countries need knowledge and skills.

Education is the key to improving the economy of these countries.

Education in Developing Countries: Solutions

Developed countries could help developing nations by providing money.

They could invest in schools and technology.

They could supply the funds to build schools and pay for teachers.

Children need to have access to free schooling.

Computer equipment could be donated.

The Internet can expose students to a world of knowledge and information.

Governments should make education compulsory for all children.

They should encourage parents to send their children to school.

Governments of developed and developing countries must work together.

Higher Education: Advantages (also see “Benefits of Education”)

There are many benefits to going to university.

A degree can open the door to better employment prospects.

Economies are becoming increasingly knowledge-based.

Most jobs require specific knowledge and skills.

Skilled workers are needed for sectors such as information technology and engineering.

Repetitive manual jobs are now done by machines.

Many factories have moved to developing countries.

Higher Education: Disadvantages

A healthy economy needs a wide range of workers.

Some manual workers will always be needed.

A university degree is not necessary for many service professions.

Practical training is more important in some industries.

In the UK, for example, there is currently a shortage of plumbers.

Their services are therefore becoming more and more expensive.

Advantages of Home-Schooling

Some parents decide to educate their children at home.

Some families live in isolated areas with poor transport.

Other parents are not satisfied with local schools.

Parents can respond to what their children need and how they learn best.

One-to-one lessons allow much faster progress.

The child can work at his or her own pace.

Discipline problems are avoided by home-schooling.

Disadvantages of Home-Schooling

Most parents do not have the time to educate their children at home.

One parent would need to give up work.

School subjects are normally taught by up to ten different teachers.

Most parents do not have the necessary knowledge or resources.

Private tutors are expensive.

Children will miss out on the social experience that school offers.

At school, children learn how to get on with each other.

Home-schooled children may lack social skills.

Schools offer a better overall educational experience.

Bad Behaviour in Schools: Causes

Bad behaviour is due to a lack of structure and discipline.

There are too many children in some classes.

Large classes are difficult to manage.

Many disruptive students come from an unstable family background.

Other parents are too lenient and spoil their children.

Some children are used to getting whatever they want.

Schools can do very little if they are not supported by parents.

Bad Behaviour in Schools: Solutions

Schools need a clear code of conduct.

Schools need a clear set of rules about behaviour.

They need to create a positive working atmosphere.

Teachers must have the power to punish disruptive students.

Schools should remove difficult children from lessons.

Schools need to work closely with parents.

Discipline could be lacking at home.

Parents must support the school rules.

They should take responsibility for their children’s behaviour.

Corporal Punishment: Opinion

Corporal Punishment is not a good idea.

Physical punishment is a way of controlling children using fear.

This does not promote trust between adults and children.

Children who are punished physically may become shy or resentful.

Corporal punishment creates an atmosphere of fear and anger.

Single Sex Education: Advantages

Some people believe that male and female students should go to separate schools.

This is often for religious or cultural reasons.

Discipline problems might be avoided by separating boys and girls.

Boys and girls may learn in different ways and have different needs.

Students at single-sex schools often get better exam grades.

Single-Sex Education: Disadvantages

Separating boys and girls is unnecessary.

It is unhealthy in terms of children’s social development.

Many coeducational schools are extremely successful.

A mixed-sex environment is more representative of real life.

Coeducational schools provide children with better social skills for adult life.

Advantages of Streaming (grouping children according to ability)

Some schools separate students according to their academic ability.

Teachers can work at the right speed for their students.

Teachers can plan more suitable lessons.

High-level groups may progress faster.

Lower level groups can benefit from a slower pace.

Some teachers and parents support streaming for these reasons.

Disadvantages of Streaming

Grouping by ability may have a negative impact on students.

Children do not want to be seen as less intelligent than others.

Streaming could damage students’ self esteem.

They may lose motivation.

Students from wealthier families tend to be better prepared.

Children from poorer families may receive less support from parents.

Mixed ability classes encourage everyone to achieve their potential.

 

Environment

 

Phrase-idioms:

প্রবাদ/উক্তি:

Sentences: